Chase Cameron Performance HQ | Costa Mesa, CA
Where strength meets precision.
The Challenge
When basketball performance coach Chase Cameron secured his first brick and mortar training space in Costa Mesa, he wanted more than a warehouse gym. He wanted a home for his brand: a clean, simple, high functioning facility that reflects the discipline and focus of elite basketball training, while staying financially strategic for a first commercial lease.
The space had great bones, a lower level warehouse with open ceilings, natural light, and real potential, but it also came with storage clutter, unreinforced walls, and a modest budget. The job was to maximize the investment, reimagine the layout for flow and performance, and create a brand forward environment that would feel professional, intentional, and scalable as Chase’s business grows.
The Design Solution
The design leaned into the simplicity of a modern strength and conditioning facility, combining raw utility with bold restraint. The palette is black, white, and Chase’s signature blue, balanced to feel athletic rather than loud. The floor splits the space in two: half black turf for movement drills and plyometrics, half black and white speckled rubber for lifting zones. On the walls, a subtle nod to classic basketball court design wraps the room in horizontal color blocking, giving the space visual rhythm without competing for attention.
Every inch was designed for performance. The long turf lane allows for explosive drills, med ball work, and agility sequences, while the rubber zone supports heavy lifts and equipment organization.
Engineering Meets Athletics
To integrate a regulation basketball hoop into the warehouse, an entire wall below the upstairs viewing window had to be reinforced. The solution spans 20 feet of 2x8s, a concealed structural backbone strong enough to handle full speed dunks. It’s an impressive feat of engineering hiding behind smooth drywall inside the office above, invisible unless you know to look for it.
The Layout
The main training zone holds squat racks, a Vertimax, dumbbells, a belt squat, and functional training equipment, all strategically placed for seamless group or individual sessions. Up front, instead of a traditional office, a cardio and lounge zone creates a hybrid warm up and hangout space. A couch and soft lighting make it welcoming for athletes and parents alike, blurring the line between performance and community.
The Result
A refined, minimalist performance HQ that captures the essence of Chase’s coaching philosophy: focused, disciplined, and built for growth. The space feels premium without unnecessary flash, proof that intentional design can elevate even a modest build out into a professional athletic environment.
Designed by Beachside Custom Gyms
